Advertising on Your Website

One of the many ways to 'monetise' your website is to include non-competing placement advertising. You can utilise Google to automatically place these non-competing and relevant advertisements onto your website through their Adsense programme. 

So, How Much Money Will I earn Through Adsense?

If you decide to look at Google's AdSense program you will be asking yourself how much you can earn through such a scheme. You may also be pre-judging Adsense against a more traditional advertising route.

Google is very secretive with regards to how much AdWords advertisers pay for each click that is directed to their site and the same applies for how much AdSense banner holders make from their sites.

Unofficial rumours are rife around the Internet stating the amount of income that a website can generate by using AdSense. There are reports of people raising well over £500 pounds per month using AdSense but official disclosure it is not allowed by Google.

There are also claims of people exceeding £75,000 per month but in truth, that is very hard to believe. In essence, if you have a small website with regular visitors and you just want the website to pay for itself, you can probably do this by incorporating AdSense.

AdSense is also useful for sites or multi-sites, with a multitude of pages. As one page will not generate a great deal of revenue, the multiple of all pages probably will as every click on any ad will count. In this case, quantity matters more than quality.

There really is no way of knowing exactly how much money you're going to generate by using AdSense but you can try estimating from the start by looking at a few factors.

First, as we have touched on already, is the amount of visits you get to your website every day. If you have Google Analytics installed on each web page, this can give you a ball park figure as to likely traffic. Potentially the more visitors, the more clicks you may get. The more clicks, the more money.

What also matters is the content of your website. If your site contains the popular niches such as music or health, inevitably you will see more clicks, particular if you have colourful banners.

As alluded to above, the more people who click on the ads, the more money you will make - very simple! So, the best way to make money is to have some popular content on your site by way of articles and blog posts. Where possible, any links on your site should also be directed, where possible, towards your most popular ad pages.

What also matters is the quantity and the actual position of the ads per page on your site. You need to be careful not to overdo it as too many ads will have the opposite effect and turn your potential customer away. Google has rules about how many ads you can place on your site so read their terms and conditions carefully. Try not to make the mistake of believing that a web page surrounded and full of ads is a good thing - it is not.

Although it is not really an art to positioning ads on your web page, there is a standard theme that should be considered to make the page look 'familiar' to visitors. There are certain places that ads should appear and your web designer should be aware of this to maximise your web page's AdSense revenue.

To conclude, the amount of money you can make with AdSense depends on many different factors. But if your site/s have interesting or popular content, many pages and if you have a fairly consistent amount of visitors each day, you should start making money as an affiliateof Google Adsense.

Even if you don't fall into these categories, AdSense should still be considered as there is not a great deal of work to set it up and even small amounts of revenue can go a some way making your website self-sufficient and generating a little cheque in the post for you every month.